Place your unique brand in front of a live spectator and TV audience.
The art of entertaining or receiving your guests. Motorsport is an easy and cost-effective way to entertain your important clients and potential clients at the events. Inviting clients to see a car race and to see “OUR” car race are two very different angles. Your guests can have a hugely enjoyable day out, getting much closer to the action than a normal spectator, sitting in the car and talking to the driver and team.
Motorsport is a harsh, rough, technological environment, give your brand an association not just with the glamour of motorsport, but align it with your product as an advanced brand, making you stand out from your competitors, giving you that added edge.
The part of your partnership that can reap the most direct benefit, you may have customer/s that you have spent a year trying to connect with. How much would a whole day talking to them in a relaxed, enjoyable environment be worth to your business? How about a day of motorsport with your client, racing and training with your driver.
National, local and social media are incredibly important. A race report will be sent to you soon after the race event, which can virtually guarantee to give you very effective press coverage and social media presence. Tagging you in posts together with race day pictures and videos can catch anyone’s eye and attention, giving you higher social media exposure.
Team and Driver
Your relationship with the sport, your driver and team can be used in your PR material, brochures and advertising. You could even go one stage ahead and have the car (with your advertising), driver or whole team at an event, possibly at your annual trade show, a press launch of a new product, opening a new office, outlet or showroom. Special organised events can bring your customers much closer to your branding with track driving events or team driver coaching.